Grynd Energy partnered with 2 Rivers Creative to create a fast-paced, high-impact basketball commercial showcasing their energy products through explosive athletic performance. The goal of this project was to develop a bold, sport-driven piece that communicates intensity, focus, and peak performance—core elements of the Grynd brand.

The concept blends dynamic basketball action with punchy product visuals to create a modern, energetic aesthetic. We used a combination of handheld and gimbal movement for aggressive motion, paired with close-up shots and quick edits to emphasize power, speed, and precision. The lighting and colour treatment were designed to deliver a gritty, high-contrast sports look that aligns with Grynd’s identity.

This commercial serves as a flagship piece for Grynd’s digital platforms, helping strengthen their brand presence and connect with athletes and consumers across the Canadian fitness and sports market.